Generating Social Value


We know that our shopping centers are strengthened by more and better entrepreneurial proposals offering quality products to all types of customers.

We are known for our diverse business mix of carefully selected brands, many of which are international and first arrive in Chile through our spaces. There is a great opportunity to turn new entrepreneurial ventures into successful proposals that impact and develop the local economy.

In this sense, we host fairs and activities in our shopping centers that encourage micro entrepreneurs to improve and publicize their products. In 2016, the majority of entrepreneurs participated free of charge, harnessing the flow of thousands of people who visit our shopping centers each day in order to exhibit their products.

  • We launched more than 20 fairs in our shopping centers to showcase local products and emerging entrepreneurs from Chile, Peru and Colombia.
  • Thanks to these initiatives, more than 340 small entrepreneurs were supported during the year 2016.

We strive to make our shopping centers places that promote awareness of inclusion and access to opportunities for persons with different or special abilities or conditions.

We have made strides in promoting and creating opportunities for involvement and interaction that focus primarily on persons with cognitive disability.

In Peru, we made an alliance with the Image Center, and developed a photography workshop, where weekly experts applied general photography concepts for 16 young people from the Best Buddies association to use the camera as a means of expression and communication. 

In parallel, professional photographers documented the experience from that exercise resulted in an exhibition pf photography, held in Larcomar during the month of may. 

We continue to develop the work practices program for people with cognitive disabilities.

  • Twelve young people in total were part of this initiative during 2016, doubling the number of participants compared to the previous year.
  • En 2017 comenzamos a replicar esta iniciativa en otros centros comerciales de Chile, con el apoyo de la Fundación Coanil.

We continue to develop an agenda of actions that generate inclusive awareness of our clients and visitors.

  • We carry out more than 15 inclusive activities in our shopping centers, among which we highlight the Festival of Inclusive Theater in Mall Arauco Maipú and the workshops and art exhibitions for children with cognitive disabilities in Peru.

As a company, we strive to maintain open and ongoing relationships with our neighboring communities.
Working in conjunction with external companies participating in the construction process, we have made strides in establishing proactive contact in early phases of project development.

Durante el 2016:

  • We worked with Fundación Casa de la Paz, a community relations specialist, to establish and design a formal community relations policy and strategy addressing shopping center construction and operations.
  • The pilot plan for social management and serving neighboring communities that we implemented during construction of Parque La Colina is one example of our progress in this area.
  • We defined and approved a policy on corporate donations. While the Board approves the social investment budget annually, the Sustainability Committee is responsible for reviewing and approving each social contribution made throughout the year.
  • We contributed to neighboring communities, strengthening ties through a continued offering of activities open to the public free of charge.
  • We continued allowing social organizations to use our space to share their work and impact with our customers and visitors.

Case of Success: Social Management Plan at Parque La Colina, Bogotá, Colombia

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Our contributions and donations are focused on social causes that are increasingly tied to our sustainability strategy. Our corporate donation policy explicitly states that we do not make political contributions. All donations are approved by the Executive Sustainability Committee.

Spaces with a Social Purpose

In 2016, we continued donating shopping center space where social organizations and foundations can share their cause and social campaigns through direct contact with our customers and visitors..

In 2016, 28 foundations participated in this initiative; in 2015, we supported 33 organizations. Parque Arauco provided approximately 1,300 m2 of space for this type of activity in the last year.

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Donations

Our contributions and donations are focused on social causes that are increasingly tied to our sustainability strategy. Our corporate donation policy explicitly states that we do not make political contributions. All donations are approved by the Executive Sustainability Committee.

In 2016, we supported 44 organizations and foundations, making nearly Ch$224 million in donations and social contributions.